{
  "docId": "019dd923-5de0-76bd-a165-50f31046db3c",
  "docSlug": "94e2eab57d182cd8",
  "documentTitle": "Projecting US Mail volumes to 2020",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 9,
  "pageCount": 41,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart uses a BCG-branded green background. It highlights a -1.5% annual decline rate.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-50f31046db3c/9",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.22,
        "x": 0.475,
        "y": 0.445
      },
      "kind": "callout",
      "text": "-1.5% annual decline",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0714b281-9020-4042-9623-449bf79bd75e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "2020 projection represents 30% decline off of 2006 peak",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df3-634a7bcdac86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.85,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Historical and projected volume decline chart",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2ccb9a3-beb5-43aa-8f1b-3405231a08a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mail volume (pieces): 15%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df3-656739f1ae73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "2020 projection represents 30% decline off of 2006 peak",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2400373e-cd3f-4e48-907e-94c634a18af1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.06,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1. Sender view\nSource: BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdcb3861-c478-4472-800a-6acadb3c49dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.88,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "We project a volume decline of at least 15% by 2020 vs. 2009",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a20999f-faeb-4fb3-9613-251fd93ece6b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "06d24211-f804-49cd-b95c-c5d4b63cf479",
      "evidence": "chart/line: Historical and projected volume decline chart",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "fd43d337-f08c-469e-89f8-5e4601818242",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck highlights the decline in mail volumes and the multiple drivers impacting volumes.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "48a681c2-e799-453f-935c-ed26843e5dc0",
      "evidence": "The deck highlights the decline in mail volumes and the need for structural changes.",
      "position": 0,
      "objective": "What are the implications of not adapting to the decline in mail volumes?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}