{
  "docId": "019dd923-5de0-76bd-a165-50f31046db3c",
  "docSlug": "94e2eab57d182cd8",
  "documentTitle": "Projecting US Mail volumes to 2020",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 5,
  "pageCount": 41,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column layout to contrast mail segments.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-50f31046db3c/5",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.29,
        "y": 0.3
      },
      "kind": "image",
      "text": "Visual examples of mail types",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32f71fcd-a636-4d89-93db-67cb50c4d71a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.07,
        "y": 0.345
      },
      "kind": "list",
      "text": "First-Class Mail: Bills and invoices, General B2C mail, Bank statements, C2B / B2B payments, First-Class ad letters",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "066aafa1-8f81-4c26-8ee3-90a64121c12f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.54,
        "y": 0.345
      },
      "kind": "list",
      "text": "Standard Mail: Standard Mail ad letters, Flyers, Catalogs, Postcards, Large envelopes",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a8b148d-7290-4559-98ad-78acb5443e68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.88,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Mail was classified into segments with similar characteristics and market behaviors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de0ea62d-57c4-491d-b190-9a5963a41d7e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "751e992f-1b96-4620-9281-19424bd9a111",
      "evidence": "list/bullet: First-Class Mail: Bills and invoices, General B2C mail, Bank statements, C2B / B2B payments, First-Class ad letters",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "3997c23b-85ce-4530-a18b-cc0d237c3c19",
      "evidence": "Categorization of mail into distinct segments based on characteristics",
      "confidence": 0.7
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}