{
  "docId": "019dd923-5de0-76bd-a165-50f31046db3c",
  "docSlug": "94e2eab57d182cd8",
  "documentTitle": "Projecting US Mail volumes to 2020",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 39,
  "pageCount": 41,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses Harvey balls to represent qualitative scores for online ad improvements.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "comparison_table",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-50f31046db3c/39",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-50f31046db3c#slide-39",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.2,
        "y": 0.78
      },
      "kind": "callout",
      "text": "Senders indicate many of these improvements will be made in the next 10 years",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98351f69-4934-4882-b314-b6902a738402",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Left chart showing 15% drop in flyers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b445b2b-2b63-4941-aeea-53eccc00c8e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Right chart showing 40% drop in flyers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffcfcb29-fed4-44ed-8022-743549cd7455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Flyer volume: ~40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df5-b658c7eed875",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.06,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "1. Harvey balls based on score. 7-20: 1/4, 21-34: 1/2, 35-49: 3/4, 50-63: 1. Score indicates the percent of respondents who indicated that that improvement would lead them to significantly shift towards online ads instead of flyers. Source: Consumer internet-based research, 11/09, n=1328; BCG analysis; Sender research, 11/2009",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e0f097c-59b6-4ce9-83f0-2658815e6a4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.3,
        "y": 0.3
      },
      "kind": "table",
      "text": "Table of online advertising improvements and Harvey ball scores",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cac3a9c7-e2a8-4910-bbfa-0f996996ff94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.8,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "title",
      "text": "Decline will be greater as online advertising improves",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ea55671-a93e-4ad1-ac07-d9e8a930ebdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Consumers expect volume of flyers to fall",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b362b74-fa4e-4b9b-89a3-9eae81dffea3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "cabf30a6-7f3c-4c84-8830-e6efec6df9ff",
      "evidence": "table/data: Table of online advertising improvements and Harvey ball scores",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}