{
  "docId": "019dd923-5de0-76bd-a165-4e6df0b45416",
  "docSlug": "f980fcfd12cbc5e2",
  "documentTitle": "Project Spiritus Final report Market Study",
  "authorId": "misc",
  "authorName": "EY Parthenon",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 98,
  "pageCount": 101,
  "prevPage": 97,
  "nextPage": 99,
  "slideType": "appendix_methodology",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a waterfall chart to show the decomposition of the total market size down to the specific lighting solutions segment.",
  "elementsJson": [
    "headline_text",
    "waterfall_chart",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-4e6df0b45416/98",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416#slide-98",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Lighting solutions size based on lighting share of photography equipment sales and bottom-up sizing with estimated competitor market shares through a combination of market participant interviews, end-user web survey, and EY-Parthenon analysis",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80a1-38fece86cede",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Digital camera and photography solutions market breakdown and methodology, 2019 (SEK bn)",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a280711-fdee-4cd9-a3ad-f7f03581aaa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "list",
      "text": "Sizing methodology: 1. Actual 2019 shipment values... 2. Photography equipment size... 3. Lighting solutions size...",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72182415-7e29-4b57-8de8-76a8ad6137cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "SEK bn: 8.2",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80a1-3fb7238ddb9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Market size is based on distributor sales value... Source: CIPA, Market participant interviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75a9a1dd-8102-4271-a64e-f971458fcd1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The global lighting solutions market size is estimated based on lighting solutions' share of digital camera and photography solution sales",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dd3c421-09b4-4501-97fd-be49eba3e544",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "3c8babe6-f11d-4ad5-a68f-62cb1b20a80b",
      "evidence": "The slide uses a waterfall chart to decompose the total market size.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 101,
      "from": 61,
      "beatId": "ca2cb617-ff0d-4b73-bffe-897c9c22ecc8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document discusses growth opportunities, initiative list, and appendix",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}