{
  "docId": "019dd923-5de0-76bd-a165-4e6df0b45416",
  "docSlug": "f980fcfd12cbc5e2",
  "documentTitle": "Project Spiritus Final report Market Study",
  "authorId": "misc",
  "authorName": "EY Parthenon",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 97,
  "pageCount": 101,
  "prevPage": 96,
  "nextPage": 98,
  "slideType": "appendix_methodology",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "EY Parthenon slide, page 97.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-4e6df0b45416/97",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416#slide-97",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "diagram",
      "text": "Survey areas: Purchasing habits, KPCs, Brand preferences, Spend, Growth/outlook",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90b644e9-f95a-4f2d-9172-df595822d542",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Geography; Occupation; Experience and income; Type of work",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2f88321-2619-4de2-b9a1-d772f7c5cfdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "End-user web survey set-up",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5c597d5-5fac-448c-9e6e-9e2b82b6b86c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The survey segmented end-users by four main categories, and asked a variety of questions focused on purchasing habits/spend, KPCs, and brand preferences",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34b42489-7fa6-4020-8dd5-207aac7b33cd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "46daa54e-6024-4afb-844f-64ac5969b6ff",
      "evidence": "Slide segments end-users by four main categories (Geography, Occupation, Experience, Type of work).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 101,
      "from": 61,
      "beatId": "ca2cb617-ff0d-4b73-bffe-897c9c22ecc8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document discusses growth opportunities, initiative list, and appendix",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}