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  "documentTitle": "Project Spiritus Final report Market Study",
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      "text": "The end-user needs are to a large extent catered for by the leading brands, which has pushed some mid-market players out of the market in recent years",
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      "text": "Profoto is a premium brand targeting a broad professional audience. Broncolor is a high performance brand focused on studios and corporates. - Executive at photography equipment dealer",
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      "kind": "title",
      "text": "...catering for different end-user needs, with the premium segment dominating amongst high-end image creators",
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