{
  "docId": "019dd923-5de0-76bd-a165-4e6df0b45416",
  "docSlug": "f980fcfd12cbc5e2",
  "documentTitle": "Project Spiritus Final report Market Study",
  "authorId": "misc",
  "authorName": "EY Parthenon",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 62,
  "pageCount": 101,
  "prevPage": 61,
  "nextPage": 63,
  "slideType": "market_landscape",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "The slide uses a timeline-based forecast structure with CAGR annotations and qualitative testimonials.",
  "elementsJson": [
    "bar_chart_stacked",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-4e6df0b45416/62",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-4e6df0b45416#slide-62",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The global lighting solutions market is expected to return to 2019 levels by 2023 and estimated to grow by 3-5% p.a. onto 2025.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-8536-831ae0ffa9bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Lighting solutions market outlook, 2019-2025F (SEK bn)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fca4ec85-99ec-43cd-84e1-27eb4e2387ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Pre-COVID, COVID impact, COVID recovery, Long-term growth",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b55508de-a3aa-490b-9452-10adae632023",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "list",
      "text": "Market participant comments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcb9feb3-215f-4c47-a2f1-7b3985212c4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market size (SEK bn): 8.9",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-8536-894a4939b4bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Continuous lighting is a high-growth category within the lighting solutions market driven by low and mid-tier brands. Prices on continuous lighting products are going down and the built-in technology is improving. — Former executive at mid-tier lighting OEM",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-8536-86715a06e3bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Market participant interviews, End-user web survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02a17af7-8cf1-4c71-8043-148331a936bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The global lighting solutions market is expected to return to 2019 levels by 2023 and estimated to grow by 3-5% p.a. onto 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a92258d8-452a-4a7d-a9b8-87ab3b04a6cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "BCG Growth-Share Matrix",
      "slug": "bcg-growth-share-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "594c59a1-f465-427c-a432-b305da08b974",
      "evidence": "Although not directly mentioned, the market outlook and growth rates could be analyzed using a BCG Growth-Share Matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "69b4808c-8ebd-4013-9d41-fa53418dd7ce",
      "evidence": "The chart uses a chronological progression from 2019 to 2025 with distinct phases labeled.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 101,
      "from": 61,
      "beatId": "ca2cb617-ff0d-4b73-bffe-897c9c22ecc8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The document discusses growth opportunities, initiative list, and appendix",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 70,
      "from": 60,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "c90fdb97-bba9-47b0-ae6b-04b0d4f66a5b",
      "evidence": "The document discusses the impact of COVID-19 on the market",
      "position": 1,
      "objective": "Highlight the cost of inaction in the market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}