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      "text": "Market participants have a mixed view of price development for lighting solutions, with over half of them expecting price decrease in the coming years.",
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      "text": "The premiumization trend in the market is leading to the development of high quality products priced at a higher price points than historical by former mid market players",
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      "text": "Continued price pressure in the low-end of the market has led to players such as Godox to successfully take market share from former mid-market players. The lower end lighting solutions have a price point a fraction of premium products in the same categories, while meeting the requirements of users with less sophisticated needs",
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      "text": "The off-camera lighting will increase by 3-5% due to new features and technology improvements",
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