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      "text": "Increasing disposable income in the US, EU, and Asia and an emerging Chinese middle class have allowed more spend on leisure activities and travel for a larger population - Since 2000, Chinese middle class has grown 17% p.a. from 3% to 51% of general population",
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      "text": "1. Middle class defined as having a daily income between USD10-50 or an annual income of USD3 650-USD18 250\n2. Constant currency, USD 2015 level\nSource: Oxford Economics; World Bank; IMF, Updated Oct 2020",
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      "text": "Rising disposable incomes and emerging middle classes are driving increased spend on camera equipment and demand for event photography",
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