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      "text": "There is a growing demand for continuous lighting driven by content creators active in social media and live streaming platforms as well as by traditional photographers extending their services beyond still picture and into film making. Nearly 90% of photographers plan to use continuous lighting in the upcoming years. Furthermore its application seems not limited to video making, as ~80% of survey participants plan to use continuous lighting for content creation work that includes still picture. Lighting for smartphones is expected to become increasingly relevant as a growing share of content creators use smartphones in their professional work. More than one in three photographers report using their smartphone camera in their work and ~75% plan to do so in the future, most of whom intend to use an external flash. Whilst some early adopters have already caught the trend, smartphone lighting is still early in the adoption curve and there is large untapped potential when adoption increases within the mass market. Workflow solutions and industrial applications are set for high growth and have high demands for lighting and other equipment. Demands for new and/or improved types of lighting solutions are increasing amongst industries such as e-commerce, cinematography and gaming, product design, navigation and others. E-commerce and fashion brands are a key near term growth area that are more mature than other industrial applications, while large potential exists within 3D imaging and spatial mapping in the medium to long term",
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