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  "documentTitle": "Melbourne as a Global Cultural Destination",
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  "notes": "The slide uses stacked bar charts to decompose the cultural and creative economy into sub-sectors (Embedded, Specialist, Support) and tracks their growth from 2008 to 2013.",
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      "text": "Around one third of cultural and creative professionals work in design",
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      "text": "C/C economy GVA as % of Victoria's Industry GVA over time",
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      "text": "*GVA (gross value add) is the measure of the value of goods and services produced in an industry. It is used as a basic indicator of economic output.",
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      "text": "Source: BCG analysis; Census data 2011 (ANZSIC and ANZSCO 4-digit codes for Victoria); Labour force statistics 6271.0.55.003 employment by industry group; GVA data sourced by RDV, ABS",
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      "text": "Creative industries increasingly important to the economy",
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