{
  "docId": "019dd923-5de0-76bd-a165-3d795039d112",
  "docSlug": "f828257edd61b6ab",
  "documentTitle": "Melbourne as a Global Cultural Destination",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 8,
  "pageCount": 56,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_landscape",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke visual arrangement to categorize sectors.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-3d795039d112/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Creative industries are an evolving mix of sectors spanning arts, culture, screen, design, publishing and advertising.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-852c-2051bbf421ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.58,
        "x": 0.21,
        "y": 0.26
      },
      "kind": "diagram",
      "text": null,
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8235355c-fcfc-448f-ae01-a34e4c50a1b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.13,
        "y": 0.9
      },
      "kind": "legend",
      "text": "Focus of this work",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36573d3e-8d4c-4513-a9c6-72f3da4fb0da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.84,
        "x": 0.08,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "Creative industries are an evolving mix of sectors spanning arts, culture, screen, design, publishing and advertising. They cover disciplines as diverse as game development and graphic design, fashion and filmmaking, performing arts and publishing, architecture and advertising, media and music, comedy and craft. They include activities that are commercially-driven and community based, experimental and export-intense",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e299c460-3fdd-47ad-a840-adde838e1ead",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Creative industries are an evolving mix of sectors spanning arts, culture, screen, design, publishing and advertising. They cover disciplines as diverse as game development and graphic design, fashion and filmmaking, performing arts and publishing, architecture and advertising, media and music, comedy and craft. They include activities that are commercially-driven and community based, experimental and export-intense - Creative State, 2016",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-852c-248fb650a988",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.83,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "- Creative State, 2016",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f89d858a-8635-4810-98a0-ad07b796a49c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.94,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Creativity and culture are one part of the offer - focus of this work",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cb96298-d29c-4fc1-8661-20e7dbe9feb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Melbourne's offering is broad, covering five sectors",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a7fe0b5-3a19-456b-bc70-a083867c05dc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "779ba1ce-25b6-421a-b28d-fb913f4e7e69",
      "evidence": "The slide discusses Melbourne's offering and its focus on creativity and culture, indicating an understanding of the target audience.",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "768ee078-b32a-4863-9aec-68dcae71a638",
      "evidence": "The slide uses narrative to describe Melbourne's creative industries, showing a storytelling effect.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "f166ee31-7439-4e23-af3a-bca18b876c69",
      "evidence": "Visual arrangement of sectors around a central focus point",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}