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  "documentTitle": "Melbourne as a Global Cultural Destination",
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      "text": "1. Define the characteristics of Melbourne's cultural and creative offer and its national and international brand as a cultural and creative destination\n2. Compare this offering with existing and emerging competitors regionally and worldwide\n3. Better understand the current cultural tourism market, its changing dynamics and expected evolution over the longer term\n4. Develop ambitious, aspirational goals for Melbourne to improve as a cultural and creative destination\n5. Develop a framework and index (backed by a clear rationale and methodology) to measure Melbourne's cultural and creative offering and reputation and track progress against goals\n6. Make recommendations on actions to achieve these goals and to provide the strongest value for money outcomes for the State",
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      "text": "Objectives of this project",
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