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  "documentTitle": "Melbourne as a Global Cultural Destination",
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      "text": "Note: \"Cultural tourism\" includes visitors who complete at least one arts and heritage activity on their trip to Australia. 2. Assumes that spend per night in Melbourne is the same as spend per night on trip to Australia as a whole, and that spending and trip length remains constant at 2015 levels. Assumes that growth in cultural visitors continues at average rate of 2006-15. Spend per visitor calculated by dividing total spend of each country in 2015 by total number of nights spent in Australia by visitors from that country in 2015. Number of nights spent in Melbourne by visitor estimated by using the average number of nights spent in Melbourne by cultural visitors in the Global Traveller Survey (2016). Source: Tourism Research Australia: National and International Visitor Surveys; Global Traveller Survey (2016); BCG analysis.",
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