{
  "docId": "019dd923-5de0-76bd-a165-3d795039d112",
  "docSlug": "f828257edd61b6ab",
  "documentTitle": "Melbourne as a Global Cultural Destination",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 42,
  "pageCount": 56,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a bar chart to show attendance at major sporting events and a text-based case study to provide a precedent for cross-sector collaboration.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-3d795039d112/42",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112#slide-42",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.44,
        "x": 0.06,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Number of attendees at major sporting events, 2015 (000)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19919cef-3583-4599-943f-e78990e4b11e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.55,
        "y": 0.32
      },
      "kind": "list",
      "text": "The city increased cultural engagement in lead-up and during Olympics; Ran exclusive 'limited edition' events; Set up a media centre to promote 600+ fashion, film, design culture and food events",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b828699e-0865-439a-86d2-c8fb0567eacf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Number of attendees: 704",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-852e-e8b9b024c381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.38,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Established Team London Ambassadors to ensure visitors got to where they needed to go and had the information they needed (similar to Melbourne's City Ambassadors)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b7567dd-e11b-4a2d-8022-0179f7a96bb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.38,
        "x": 0.55,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Case Study: London leveraged 2012 Olympics to increase cultural tourism",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "411d3ea7-213f-42d1-bc38-ac676a5503ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.55,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "Ran post Olympics global marketing campaign - London: Now see if for yourself - to convert 'viewers' to 'visitors'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99649769-b991-4bdb-8488-c24c057df028",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.06,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: 2015 Grand Prix Annual Report; Victoria Racing Club (2015); Tennis Australia, Australian Open 2015 – By the Numbers (2015); London & Partners - Strategy 2014-17",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4cc4830-7d1e-4b78-a16a-92f91935b3bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "Better collaboration with sports calendar could increase cultural participation in Melbourne",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52fb80c1-e30f-4352-b7d2-76ac73600f0a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cite_precedent",
      "slug": null,
      "matchId": "f751a010-6e5e-47c2-b8f3-a3ed71926949",
      "evidence": "Case study of London 2012 Olympics used to justify strategy for Melbourne",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}