{
  "docId": "019dd923-5de0-76bd-a165-3d795039d112",
  "docSlug": "f828257edd61b6ab",
  "documentTitle": "Melbourne as a Global Cultural Destination",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 25,
  "pageCount": 56,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "problem_statement",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a combination of a bar chart for growth and bulleted lists for qualitative diagnosis of the problem.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bullet_list",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-3d795039d112/25",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-3d795039d112#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Only 44% of Victorian businesses make some use of design, compared to 70-80% in Europe.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-852d-560c1b0e0968",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Victorian businesses spend on design $b",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eaa945b5-6461-4802-8934-6a16bde02fa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "list",
      "text": "Some Thought Leaders believe that the absence of a unified voice impacts the ability to promote design; There are close to 20 different design specialities and numerous industry associations across the Victorian professional design employment profile of 200,000",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dd8670e-78a9-4847-9b2f-b0069ec75dc4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "list",
      "text": "Only 44% of Victorian businesses make some use of design, compared to 70-80% in Europe; Melbourne's design graduates have one of the lowest employment rates at ~10%; Whilst Melbourne is the home of internationally recognised design icons, the city lacks a major design employer",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ea6b4fb-15df-4039-abaa-94bbac57bbb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Design spend: $4.3b",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef4-703e-852d-5a3a1dca05e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Melbourne lacks a major independent design institution that could support the education of business and the public in appreciating design (e.g. MoMA in New York or the Design Museum in London)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f51b8f3-de58-4408-8b05-2a1a1782ae15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Wallis Market and Social Research (2015) Victoria Design 2015: Quantitative Report; Interviews with Thought Leaders October – December 2016",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f54baf6-2648-4a3f-aed5-5f464e4ea969",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Melbourne's design sector is growing, but building a culture of design appreciation will be crucial to maximising growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67bb5238-9008-46b6-baac-517168880dad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 22,
      "beatId": "ead9ac08-1220-4c32-b37c-f6142322b4ec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights challenges such as rising housing costs and limited working space for artists.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 25,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3f7e75e7-aa39-4ccb-98f7-84f047264a34",
      "evidence": "The document emphasizes the importance of addressing the challenges facing Melbourne's creative community.",
      "position": 0,
      "objective": "Highlight the risks of not addressing the challenges facing Melbourne's creative community",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}