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  "documentTitle": "LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance",
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      "text": "But, how do you achieve sustained growth at a time of unprecedented disruption? By becoming a Living Business—one that continuously adapts to the evolving needs of its customers, and market conditions, with speed and at scale, to achieve total relevance.",
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      "text": "lost revenue: $1 trillion",
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      "text": "Remaining static can be extremely costly. Our research revealed that in the U.S. alone, the potential revenue that companies lost to competitors in 2017, by not being relevant enough, was a startling $1 trillion.",
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      "text": "Businesses have long depended on the loyalty of their customer base to support growth. Today, many are experiencing a different reality.",
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      "text": "Brands need to keep up. 64% of the times that customers shift from one brand to another, it's in order to seek a more relevant product, service, or experience—and this number is likely to increase.",
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      "text": "That means companies can no longer rely on the same methods they used before to attract customers. Moreover, instead of taking steps to build loyalty, they have to think in terms of attracting those same customers by offering them a consistently fast, personalized and reliable experience—or risk losing them to the competition.",
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      "text": "Consumers are shopping around—more than ever before. Research confirms it: The traditional concept of customer loyalty has shifted, with the onus on the company to constantly adapt and cater products, services, and experiences to the customer.",
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