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  "documentTitle": "LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance",
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      "text": "High performers were unsurprisingly far more adept than others at bridging the gap between their knowledge of what is needed to succeed and doing what it takes. The knowledge-achievement gap among other companies was up to seven times greater.",
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      "text": "To bridge that gap and become a Living Business, it helps to consider each capability set as a pathway to transformation, with your current position as a starting point. The good news for an organization ready to transition into a Living Business, is that the age of a company isn't an impediment to progress. Older companies are not at an inherent disadvantage at the outset. Outside the small, digital pure-plays, and the digitally native giants, the age of the companies we studied was not an indicator of their proficiency in these areas. To understand why, let's consider each capability set in turn.",
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      "text": "All the companies in our study are feeling intense pressure to become relevant. But, the difference between the high performers and the other companies is telling: 95% of respondents representing the highest performing organizations agree that \"customer expectations are increasingly shaped by the most relevant, real time and dynamic experiences\" that they encounter across all industries. Respondents at lower performing companies were 20% less likely to agree.",
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