{
  "docId": "019dd923-5de0-76bd-a165-18db73d36fa8",
  "docSlug": "ee1691d646d1b48b",
  "documentTitle": "IAB FY 2018 Podcast Ad Revenue Study",
  "authorId": "misc",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 21,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide uses donut charts to visualize the percentage breakdown of revenue sources.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-18db73d36fa8/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-18db73d36fa8",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-18db73d36fa8.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-18db73d36fa8#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Cost per thousand continues to be the dominant pricing method in 2018. Cost per acquisition is no longer significant.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f2b-541d02864bc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "chart",
      "text": "2018 Revenue by Pricing Model",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85fe7ac8-f096-4105-bc33-e4308fceefba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.15,
        "y": 0.35
      },
      "kind": "chart",
      "text": "2017 Revenue by Pricing Model",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "960bf4d6-6a81-4f7a-8ed2-54071b0a06db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.28,
        "y": 0.89
      },
      "kind": "list",
      "text": "Series ownership, Cost per thousand, Cost per listen, Cost per acquisition, Flat fee",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4710b871-08a9-4aef-9032-4dc8b84421af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue share by pricing model: 85.7%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f2b-5851cb37a93b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Cost per thousand continues to be the dominant pricing method in 2018. Cost per acquisition is no longer significant.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0635cd8-77f3-4022-9086-73a5a3f2ffcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "paragraph",
      "text": "FY 2018 Podcast Ad Revenue Study, June 2019",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a379b8e2-a8a3-4c05-8dfe-e8d38b7592a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Revenue by Pricing Model – 2017 to 2018",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fdf0eaf-0b6e-4306-a267-432774d8873d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 8,
      "beatId": "b9ba0aa2-4634-4206-90cd-4141a6aeff03",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The document provides detailed data and analysis on various aspects of the podcast advertising market",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 7,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "2f06223c-10ca-4dec-951a-0406bcb3596b",
      "evidence": "The document presents a logical chain of data and analysis to support its conclusions",
      "position": 0,
      "objective": "To understand the growth and trends in podcast advertising revenue",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}