{
  "docId": "019dd923-5de0-76bd-a165-114b2d066660",
  "docSlug": "3c2cef39adae97a3",
  "documentTitle": "High-end Tourism – a strong driver for Europe",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 19,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The chart uses a waterfall bridge to connect the total market to the high-end segment breakdown.",
  "elementsJson": [
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-114b2d066660/5",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.84,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Waterfall chart showing total tourism vs high-end tourism breakdown",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3994ba4e-1923-445c-8b0b-fcda6973466c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market value: €130-170B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b83e-6efef6140866",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.82,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Note: (1) Direct economic impact: stay and consumption (i.e. transport, dining, culture, entertainment and shopping); (2) When speaking about Europe, we refer to the European Union countries + UK & Switzerland. Source: Bain elaborations on national statistics data, Bain Altagamma Luxury Study, Euromonitor, UNWTO, Eurostat, Expert interviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14577c57-f591-4c25-aa9e-48a0aa510ebf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "High-end tourism is a sizeable segment in Europe, representing 22% of overall tourism and worth €130-170B",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e41c3158-a8ff-4b7a-a571-8d45d7b0a0ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "b11265a6-8ab0-4509-aee1-889a1007933e",
      "evidence": "chart/waterfall-bridge: Waterfall chart showing total tourism vs high-end tourism breakdown",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "8eb2264a-b33b-4a9c-9c2d-46933ed1bcc0",
      "evidence": "Visual bridge connecting total market to segment breakdown",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "33c2600f-e152-4047-a675-c7692a1a4225",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck sets the scene with market landscape and sizing information",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}