{
  "docId": "019dd923-5de0-76bd-a165-114b2d066660",
  "docSlug": "3c2cef39adae97a3",
  "documentTitle": "High-end Tourism – a strong driver for Europe",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 19,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The chart uses a stacked bar representation to illustrate market concentration.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-114b2d066660/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.2,
        "x": 0.42,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Breakdown of European tourism by country",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c59b6ac-09c8-44f9-bd9f-2281b3d76198",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.2,
        "x": 0.08,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Total European tourism market size",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12c6ea35-dd15-4958-af34-0b0946d49885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Economic impact: €575-725B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b83f-34e2b140eaa4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Note: (1) Direct economic impact: stay and consumption (i.e. transport, dining, culture, entertainment and shopping); (2) When speaking about Europe, we refer to the European Union countries + UK & Switzerland\nSource: Bain elaborations on national statistics data, Bain Altagamma Luxury Study, Euromonitor, UNWTO, Eurostat, Expert interviews",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be6b3f2c-c00c-4396-9911-28aa96e148ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Overall European tourism generated ~€575-725B in 2019, with the 5 largest countries of focus contributing for ~67%",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d43215e-6743-49d5-94c2-54ee70cc373d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.19
      },
      "kind": "title",
      "text": "Overall tourism economic impact¹ in Europe² (€B | 2019)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b86199f-404a-4935-8218-80dd3d00d09e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "33c2600f-e152-4047-a675-c7692a1a4225",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck sets the scene with market landscape and sizing information",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}