{
  "docId": "019dd923-5de0-76bd-a165-114b2d066660",
  "docSlug": "3c2cef39adae97a3",
  "documentTitle": "High-end Tourism – a strong driver for Europe",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 19,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-114b2d066660/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-114b2d066660#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "High-end tourism in Europe is worth €130-170B, representing 2% of hospitality structures but contributing 22% of overall tourism spending.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f383-712f-84cd-1f6d10d39673",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.11,
        "x": 0.03,
        "y": 0.184
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0d6ef27-34c6-42b9-9176-3d2977a3c659",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.82,
        "x": 0.15,
        "y": 0.73
      },
      "kind": "list",
      "text": "A value to support from severe challenges\n- Major disruption by Covid19: >€70B of loss linked just to high-end international travelers\n- Other destinations outside of Europe raising the game to attract most valuable travelers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03a44572-852d-419d-b245-467380db09d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.82,
        "x": 0.15,
        "y": 0.37
      },
      "kind": "list",
      "text": "Within it, high-end tourism is a critical source of value, economic and non-economic, with spillover on the other segments and industries\n- High value: high-end tourism in Europe is worth €130-170B\n- Virtuous value generation across the value chain:\n  - 2% of the hospitality structures, contributing to 22% of the spending in accommodations, 33% of the spending culture, entertainment and shopping, and 22% of overall tourism spending\n  - 8x spending per day by high-end tourism vs. overall tourists' average\n  - Virtuous employment impact: nearly 2x employees at parity of company size (vs. non-high-end)\n- In some of the largest countries high-end tourism is worth €20-30B; in several smaller countries, high-end tourism is a pillar of the economy, with a GDP incidence almost 2x that of overall of Europe",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18afdb53-92df-496e-aef9-bd1ce06f58c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.82,
        "x": 0.15,
        "y": 0.19
      },
      "kind": "list",
      "text": "Tourism is a global excellence expressed by all European countries\n- Europe attracts 51% of the global international arrivals\n- Its direct economic impact in 2019 was €600-700B, and reached €1T+ (including indirect)\n- Up to 12M of direct jobs, 22M including indirect",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cbb6958-1f62-41a8-962e-2134eb17bbd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.82,
        "x": 0.15,
        "y": 0.85
      },
      "kind": "list",
      "text": "Strong fundamentals can sustain a long term bright potential\n- The underlying dynamic of the global demand has the potential to grow the segment by 2-3times, up to a direct value of €520B",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b09addc5-1006-4e54-b648-0afd27960d5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Direct economic impact: €1T+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f383-712f-84cd-218daa593b97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Tourism is a global excellence of European countries and a key generator of value, with virtuous effects in its high-end segment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "274e6eb6-3aec-4402-9b66-dc4e59bd3df3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5fb1a852-eb39-497e-8f17-ec651730f38f",
      "evidence": "The slide mentions the economic and non-economic value of high-end tourism, indicating an understanding of the audience's interests.",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "7b9a6cda-a486-4d92-8a1e-680146e3d910",
      "evidence": "The slide provides a summary of the current state of high-end tourism in Europe, including its value and challenges.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 17,
      "beatId": "d941d06f-2867-4133-932e-73dc4c28b9e7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck proposes priorities to develop high-end tourism",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 17,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a1bdd94f-9487-4304-85c9-36976ac09d2c",
      "evidence": "The deck proposes 5 key priorities",
      "position": 1,
      "objective": "What are the key priorities to focus on to develop high-end tourism?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}