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  "documentTitle": "Evaluating NYC media sector development and setting the stage for future growth",
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  "notes": "Dual-axis charts showing spend (bars) and FTEs (line) for two segments.",
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      "text": "Total Spend: $420M",
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      "text": "1. Many people in the filmed entertainment industry are short-term employees with the 5k total employed representing 3.5k full time equivalent jobs in commercial production. 2. Cost per commercial rose from 02-05, then fell steeply to 2010. 3. Includes music videos, documentaries, overseas TV episode shoots, etc.; assumes ~$20k per day, half labor spend Source: AAAA television production cost survey, BCG Filmed Entertainment model",
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      "text": "TV commercials still drive $420M in spend and employ 5k people; other filmed production employs another 1k+",
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