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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "By the end of 2020, 310 million digital consumers will make up 69% of Southeast Asia’s population that are 15 years old and older.",
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      "text": "Digital consumers: 310 million",
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      "text": "2020 is a pivotal year. Social distancing has paved the way to the home-centric lifestyles as well as commerce with minimal physical contact. This meant extensive economic disruption as there were fewer opportunities for people to leave home to spend, shop, travel, work, or even carry out essential tasks. For many businesses, the only way to secure their future was to establish a robust digital presence. This disruption has inadvertently accelerated the growth of Southeast Asia’s digital economy. In 2019, Bain & Company projected that the number of digital consumers — anyone who has purchased a product or service online (excluding travel) in the past 12 months — in Southeast Asia will reach around 310 million by 2025.",
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      "text": "That day arrived much sooner than anticipated: Southeast Asia is projected to reach this figure by the end of 2020, with millions more expected to join in the coming years. By the end of 2020, 310 million digital consumers will make up 69% of Southeast Asia’s population that are 15 years old and older. From 2018 to 2020, the number of digital consumers increased by around 60 million, a compounded annual growth rate of 12%. Almost 70% of the 443 million people in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are now digital consumers. This growth was achieved as more non-internet users gained access to a smartphone or web-connected computer.",
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      "text": "Data compiled and modelled from: Forrester ForecastView, Forrester Analytics: Online Retail Forecast, 2019 to 2024 (Asia-Pacific, China, India, Southeast Asia, USA) by Forrester Research. Passport: Economies and Consumers Annual Data 2018 to 2025, by Euromonitor. Digital 2019 (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) by Hootsuite, Jan 2019. Riding the Digital Wave: Capturing Southeast Asia's Digital Consumer in the Discovery Generation\" by Bain & Company (Facebook-commissioned survey of 12,965 respondents from ID, MY, PH, SG, TH, VN), Jun 2019.",
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