{
  "docId": "019dd923-5de0-76bd-a164-da4f883d382e",
  "docSlug": "cda148d61c938a6d",
  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 57,
  "pageCount": 64,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a split-pane layout with a dark teal background for the narrative and a light green background for the key metric.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-da4f883d382e/57",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e#slide-57",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "US$8.7 billion Unspent capital by Southeast Asian private-equity funds as of year-end 2019",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d98-d9ef13ba0f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.4
      },
      "kind": "metric",
      "text": "US$8.7 billion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7637bcf-3976-4838-ac0d-d681b1d324e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Unspent capital: US$8.7 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d98-ddb40fc5f5c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Private equity funds and venture capital firms have been accumulating billions of dollars in unspent capital in the past decade, according to data compiled by Bain & Company. This record amount of unused capital means more potential firepower for start-ups, emerging mid-sized companies, and “unicorns” — successful start-ups valued at more than US$1 billion.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "264f5d37-d4d1-4b37-a1fd-967a5f16f62a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.31,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "For insurgent brands, available capital means opportunities to attract more funding and grow. On the flip side, large brands must continue to transform themselves as they face recurring challenges from insurgent brands. Staving off disruption means winning customers again and again, every day, by raising awareness and earning their loyalty. Regardless of size, both types of businesses can benefit from partnerships that can reduce their cost of acquiring new customers and help them grow profitably.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30668cd1-1f2c-4237-a297-1241bd6c4f94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "29 “Preqin Insights capital markets database – Southeast Asia-based private equity funds unspent capital” by Preqin, June 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "745935ba-df29-4f44-bcf9-fba7ade2d8a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.5
      },
      "kind": "subtitle",
      "text": "Unspent capital by Southeast Asian private-equity funds as of year-end 2019",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0143d28a-4160-49ac-b7ed-428b7f40c7e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "More deals for digital disruptors as unspent capital grows",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "859df10f-9046-41e3-8027-93d9ebcc1134",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 64,
      "from": 41,
      "beatId": "4d06dec5-dfd4-4803-8686-7f66673800fd",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Steering the future (p41-64)",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}