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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "Preparing for an omnichannel future doesn't just mean having a website or a social media page (although that's a start).",
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      "text": "1. Developing internal capabilities or build partnerships to know their consumers better\n2. Capitalising on online moments that matter to give consumers what they need\n3. Harnessing the power of tech, data and analytics for innovation\n4. Optimising the shopper journey and shaping the perfect online experience",
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      "text": "Preparing for an omnichannel future doesn't just mean having a website or a social media page (although that's a start). Companies will also need to develop omnichannel capabilities by partnering or investing to build proprietary assets.\n\nFor instance, it also involves tracking profit and loss (account management), strategising on their retailer portfolio, planning a digital marketing approach, managing logistics and customer service, and obtaining insights on shopping behaviour.\n\nFor example, Singapore's DBS Bank demonstrated agility by pivoting to a 360 digital approach that included moving away from traditional above-the-line campaigns — ads that reach a broad, untargeted set of audience — and onto digital platforms.\n\nThe company has intensified its digital engagement efforts to be even more contextual when reaching out to its customers, engaging them at the right time with the right solution through the right channel for their needs.\n\nThe bank also upped the ante on its investments in customer-centric efforts recently — almost all of their non-cash branch services can now be done online. They also introduced a digital wealth advisory service called Teleadvisory in March, gaining 23,000 appointments since.",
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