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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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  "authorName": "Bain",
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      "text": "High price is unlikely to create Detractors, even as good value helps retain Promoters.",
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      "text": "Promoters: 1. Price, 2. Availability, 3. Product range, 4. Information, 5. Product quality. Detractors: 1. Product quality, 2. Product meets expectations, 3. Availability, 4. Returns process, 5. Price",
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      "text": "High price is unlikely to create Detractors, even as good value helps retain Promoters. Businesses who want to keep Detractors at bay can benefit from addressing reliability issues such as lack of availability, mismatched product expectations, and poor quality control, the survey found. Similarly, price is the only value-related factor behind Promoter satisfaction. The rest involve reliability factors such as availability, product range, and sufficient information. The findings suggest that businesses who pay attention to reliability and value concerns will have a greater chance of standing out in a crowded market.",
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      "text": "Source: \"Digital consumers of tomorrow, here today\" by Facebook and Bain & Company. (A Facebook-commissioned survey of 16,491 respondents from ID, MY, PH, SG, TH, VN. Survey data only includes digital consumers who are defined as: Respondents who selected 2 or more online retail categories: Consumer electronics and accessories; household appliances and furnishings; clothing, footwear, and accessories; personal care and beauty; toys and baby care; groceries and food delivery.) Data analysed by Bain & Company. Survey conducted May 2020.",
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      "text": "Reliability and value keep customers returning",
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