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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "By the end of 2020, the number of digital consumers in Southeast Asia would reach 310 million, a number we previously forecast will be reached only by 2025.",
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      "text": "1. Five years of digital transformation in a single year\n2. More categories now purchased online, especially groceries\n3. Southeast Asia's online retail penetration surpasses India's\n4. Online retail penetration expands for all categories, while that of groceries nearly triple",
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