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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "Southeast Asia's ecommerce story is still being written, both in terms of relative market share (RMS) and the number of websites consumers shop at. The RMS refers to the leader's market share compared with the second largest player.",
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      "text": "25 \"Digital consumers of tomorrow, here today\" by Facebook and Bain & Company... 26 Data compiled and modelled from: Forrester ForecastView...",
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