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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "Mid-spenders segment: Tier 1 and Tier 2 cities, US$30-50 per online purchase, 0.7 to 1x average spend",
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      "text": "Source: \"Digital consumers of tomorrow, here today\" by Facebook and Bain & Company.",
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      "text": "Revisiting the 6 types of digital consumers",
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