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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "Openness to trying new things translates to online stores, too.",
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      "text": "Openness to trying new things translates to online stores, too. Consumers in Thailand and Vietnam show greater willingness to try new stores they’ve never heard of before, while consumers in Malaysia and Singapore are more reluctant to do so. Regionally, the percentage of people open to trying new stores has gone up slightly to 47%.",
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      "text": "19 \"Digital consumers of tomorrow, here today\" by Facebook and Bain & Company. (A Facebook-commissioned survey of 16,491 respondents from ID, MY, PH, SG, TH, VN. Survey data only includes digital consumers who are defined as: Respondents who selected 2 or more online retail categories: Consumer electronics and accessories; household appliances and furnishings; clothing, footwear, and accessories; personal care and beauty; toys and baby care; groceries and food delivery.) Data analysed by Bain & Company. Survey conducted May 2020.",
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