{
  "docId": "019dd923-5de0-76bd-a164-da4f883d382e",
  "docSlug": "cda148d61c938a6d",
  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 29,
  "pageCount": 64,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-da4f883d382e/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e#slide-29",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.38,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7f0c329-ddc6-4850-9e2f-9ff31c811d82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.42,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Hira Triadi\nHead of Ecommerce\nUnilever Indonesia",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "260e3e67-4e12-4a20-802c-40550f26d801",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.42,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Managing Director, ASEAN-5\nKimberly Clark",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b46e7594-709e-4f75-a01c-7b81de34975f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.53,
        "x": 0.42,
        "y": 0.14
      },
      "kind": "quote",
      "text": "As a lot of 'search' shifts onto ecommerce platforms, brands could start using it as a key media channel itself. Acquisitions through in-platform marketing and SEO/SEM, among others, point a path to the future — assuming platforms can offer such features.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708fcd3f-9ce1-40b8-8356-aacb4af4206f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.53,
        "x": 0.42,
        "y": 0.62
      },
      "kind": "quote",
      "text": "We rely heavily on digital platforms that help us segment and personalise marketing reach as well as to direct consumers to ecommerce. It’s important to help first-time digital consumers in gaining fluency.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de0a4d6f-6ee9-4a72-95b9-6fba817448d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "As a lot of 'search' shifts onto ecommerce platforms, brands could start using it as a key media channel itself. Acquisitions through in-platform marketing and SEO/SEM, among others, point a path to the future — assuming platforms can offer such features. (Managing Director, ASEAN-5, Kimberly Clark); We rely heavily on digital platforms that help us segment and personalise marketing reach as well as to direct consumers to ecommerce. It’s important to help first-time digital consumers in gaining fluency. (Hira Triadi, Head of Ecommerce, Unilever Indonesia)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d96-10a44ad89f60",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}