{
  "docId": "019dd923-5de0-76bd-a164-da4f883d382e",
  "docSlug": "cda148d61c938a6d",
  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 25,
  "pageCount": 64,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "Survey data from Facebook and Bain & Company (May 2020) covering 16,491 respondents in ID, MY, PH, SG, TH, VN.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "pie_chart",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-da4f883d382e/25",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Social media, short videos and messaging account for 62% of online discovery",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d96-e90fb6a93324",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Online engagement channels",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a940862-f5d7-4a3b-aae2-cdd9e6108bf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.78,
        "y": 0.8
      },
      "kind": "metric",
      "text": "5%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "124e4e37-1753-4793-914a-36b17194db64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.62,
        "y": 0.68
      },
      "kind": "metric",
      "text": "62%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88a7cd43-12ca-4f6d-b422-007aa48e0db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.78,
        "y": 0.68
      },
      "kind": "metric",
      "text": "25%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d48819ff-591b-47ce-a434-ca6cc955eb86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "online discovery channel share: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d96-eef72cb97f5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.3,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Online channels are further broken down into 3 categories: Online discovery channels, online intentional channels, and others. Online discovery channels refer to channels in which people browse through a feed without looking for something specific...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84511f19-a8cd-49cb-acc7-10fe6676905d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Social media, short videos, and messaging together form the largest source for discovering new brands and products, with 62% of consumers citing them as top channels for discovery-led engagement.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5daf782-d2c4-47b5-b200-8728ccf68207",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Digital consumers of tomorrow, here today by Facebook and Bain & Company. Survey conducted May 2020.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbadd789-0eda-4e30-928c-f9d3bb6638cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Social media, video, and messaging are crowd favourites for Discovery Commerce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2946c935-ee8a-4e91-ac0f-62f430aaeb53",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Quantification",
      "slug": "quantification",
      "agent": null,
      "layer": "slide",
      "matchId": "1746bb20-bbc7-4b91-88a4-320bdd5a444b",
      "evidence": "62% of consumers citing them as top channels for discovery-led engagement",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}