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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "The growth is relatively consistent across each country but even more stark for Thailand, which saw an increase of 70% from 2019. This growth presents an opportunity for a diverse range of companies to participate in the digital economy as consumers open up to a wider range of goods and services online.",
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      "text": "Southeast Asian consumers aren't just spending more online, they're also buying into more categories — clothing, electronics, household appliances, groceries, toys, to name a few. In 2019, each Southeast Asian digital consumer went online to purchase an average of 3.7 categories. In 2020, that number has grown to 5.1 — an increase of 40% in just one year.",
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      "text": "Data compiled and modelled from: Forrester ForecastView, Forrester Analytics... by Bain & Company (Facebook-commissioned survey of 12,965 respondents from ID, MY, PH, SG, TH, VN), Jun 2019.",
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