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  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
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      "text": "But the most dramatic growth came from groceries, which achieved a 2.7x growth in online retail penetration as more people became more receptive to buying them online.",
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      "text": "Every category we looked at — be it consumer electronics and accessories; clothing, footwear and accessories; personal care and beauty; household, appliances and furnishings — saw at least a 1.4x increase in online retail penetration from 2019 to 2020.",
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      "text": "Data compiled and modelled from: Forrester ForecastView, Forrester Analytics: Online Retail Forecast, 2019 to 2024 (Asia-Pacific, China, India, Southeast Asia, USA) by Forrester Research. Passport: Economies and Consumers Annual Data 2018 to 2025, by Euromonitor. Digital 2019 (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) by Hootsuite, Jan 2019. Riding the Digital Wave: Capturing Southeast Asia's Digital Consumer in the Discovery Generation\" by Bain & Company (Facebook-commissioned survey of 12,965 respondents from ID, MY, PH, SG, TH, VN), Jun 2019.",
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