{
  "docId": "019dd923-5de0-76bd-a164-da4f883d382e",
  "docSlug": "cda148d61c938a6d",
  "documentTitle": "Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT",
  "authorId": "misc",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 12,
  "pageCount": 64,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The chart shows a significant increase in online shopping preference across all listed countries, with growth factors ranging from 1.3x to 1.9x.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-da4f883d382e/12",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-da4f883d382e#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "41% of consumers switched to purchase mostly online in the past year",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d93-a00614fbd8fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.4,
        "y": 0.11
      },
      "kind": "chart",
      "text": "Increased adoption of online as channel for shopping across markets",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06c54cef-2da5-431f-bd6e-1d1cc991b919",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.05,
        "y": 0.47
      },
      "kind": "metric",
      "text": "41%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "756ce1ce-cc11-4b6d-8942-dbb490b0dc5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "online shopping preference: 41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d93-a7257d115f32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.05,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "of consumers switched to purchase mostly online in the past year",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdea7f25-14e1-4037-a63b-167fd931b622",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Source: \"Digital Consumers of Tomorrow, Here Today\" by Facebook and Bain & Company.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d815102c-58e0-4e0e-8a8e-4718925ac841",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Across Southeast Asia, preference to buy from online channels has seen a leap",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08d4e717-1388-434b-9d00-656ff8e987fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "68f69064-b2e9-4747-bf57-6309c732b9be",
      "evidence": "Increased adoption of online as channel for shopping across markets",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 11,
      "beatId": "092de66f-3035-4e6e-ae6e-e3e841f8ba08",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "Digital consumer growth (p11-16)",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}