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  "documentTitle": "Customer loyalty and Convenience",
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  "authorName": "Kearney",
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  "notes": "The slide uses a high-contrast visual of shoes to represent consumer choice, paired with a clear data-driven takeaway.",
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      "text": "Only 18% of consumers profess loyalty.",
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      "text": "How often do you purchase a competitive brand of the brand you are loyal to?",
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      "text": "Source: Kearney Consumer Institute - Consumer Loyalty Study, November 2021",
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