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  "documentTitle": "Customer loyalty and Convenience",
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      "text": "The average consumer makes 35,000 decisions a day—removing some of that is meaningful. Control the controllables. Assess where you are now. How much habit vs. loyalty do you have, and how much can you truly expect? KISS (keep it simple, silly). Avoid cost-cutting measures that reduce quality, particularly of core products. Prioritise stock of the core over innovation. Enable habit with a good interface. Make it easy to add to basket, repeat purchase, check out, and so on.",
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      "text": "Primark is a go-to retailer for many consumers, providing everything from affordable clothes to beauty salons. Their ubiquitous shopping bags further encourage habit, serving as a reminder to consumers.",
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      "text": "From ketchup to baked beans, Heinz epitomises the best kind of habit. With recognisable packaging and products, consumers don't think twice about grabbing Heinz off the shelf.",
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