{
  "docId": "019dd923-5de0-76bd-a164-d1172d744850",
  "docSlug": "5ed2948670d00135",
  "documentTitle": "Customer Experience: The 14BN Risk Noted for Discussion",
  "authorId": "misc",
  "authorName": "Oliver Wyman",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 20,
  "pageCount": 43,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 48,
  "notes": "The chart uses stacked bar segments to show the distribution of channel preference by age cohort.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_100pct",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-d1172d744850/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-d1172d744850",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-d1172d744850.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-d1172d744850#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Please note: Sample is German and Spanish online population",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f385-7630-9b25-4d597f3cf5e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Spain channel usage by age group",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36869df4-fa9f-4d32-8f65-ba768c70c46e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Germany channel usage by age group",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddf66a52-0818-4009-9fd3-33080d21b092",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Sources: Oliver Wyman Digital Banking Survey Germany July 2017 | N = 2,006, OW study, 2,241 surveyed customers in Spain, April 2017. Note: Clients were asked how often they use mobile banking, how often the mobile app and how often they visit the branch for any activity beside cash withdrawal",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44673d29-395a-4777-82e1-d33d1c10e99c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.75,
        "y": 0.82
      },
      "kind": "disclaimer",
      "text": "Please note: Sample is German and Spanish online population",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e891e373-e855-4d06-a34b-3dc82962fab6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.3,
        "y": 0.84
      },
      "kind": "legend",
      "text": "Low touch, Digital, High touch, Branch",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c63939be-bdec-4f2a-833b-5e2ba529209e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Channel usage percentage",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f385-7630-9b25-50b94d437069",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "We observe the highest degree of online/mobile banking activity for clients in their thirties",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ead593b-3ec9-47e8-b95c-9aa726111ed3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Channel usage by age group",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6aca815e-3fc1-4420-8df3-ea5dc34580a1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "7e4c4f39-205c-4703-9432-48c94fe232f6",
      "evidence": "Segmentation of users by age group and channel usage",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}