{
  "docId": "019dd923-5de0-76bd-a164-c6600823b681",
  "docSlug": "dc60737d0fab3b3d",
  "documentTitle": "Blockchain and Digital Assets",
  "authorId": "misc",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 34,
  "pageCount": 40,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-c6600823b681/34",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-c6600823b681",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-c6600823b681.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-c6600823b681#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "image",
      "text": "Visuals of Balenciaga x Fortnite, Clinique campaign, and D&G virtual collection.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0555bd9d-9f17-436e-a7ec-596ef571d14f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "list",
      "text": "First NFT from Clinique: Social media reward campaign to drive user engagement and UGC.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e8273e5-2bfa-4c60-83c2-57ca5649de39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "list",
      "text": "D&G: first virtual collection: 'Genesi' collection of 9 unique pieces, generating 5.6M Euro.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "550ba08c-1548-4f76-b5e3-373b42f38101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Balenciaga x Fortnite: Digital garments as limited edition drops in a closed gaming environment.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e313550-425a-444d-92b0-44c9de4b65ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fashion and beauty brands have used NFTs to create exclusive new experiences and products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c27020-a2ce-4ea7-9cf4-733724bbddc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "30bdbca4-835a-4d89-ad4d-39dff38fe9a2",
      "evidence": "The slide contains a list of bullet points describing fashion and beauty brands' use of NFTs.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}