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      "text": "Unveiled consortium of luxury brand early founding members on April 20, 2021. Utilizes a multi-nodal private permissioned blockchain (based on JP Morgan’s Quorum/Enterprise Ethereum and using ERC-721 standard for NFTs), secured by ConsenSys technology and Microsoft, to control the access to secure data. Each brand has developed its own product specificities and will continue to fully own and be responsible for its data while respecting customer privacy standards to avoid exchange of competitor data. Hublot launched a digital e-warranty stored in the Aura blockchain to enable customers to verify the authenticity of their watch. Goal is to attract additional prestigious and luxury brands to join the platform with the Consortium founders.",
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