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  "documentTitle": "Medical Affairs Outlook Report 2025",
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      "text": "The need to enhance efficiency, optimize resources and improve organizational scalability is driving the increased investment in nonpersonal channels.",
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      "text": "Before we explore resource allocation and investment strategies for various capabilities within medical affairs, it's crucial to address the issue of funding. Historically, securing investment for medical affairs has been challenging, with commercial departments currently receiving 10 times the funding from leadership.",
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      "text": "A significant majority of respondents view their pharmaceutical companies to be in the evolving stage. Notably, 16% of respondents identified their medical affairs organizations as being in the nascent stage, up from 11% in 2024. Conversely, only 13% now view their organizations as best in class, a decline from 19% last year.",
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      "text": "The need to enhance efficiency, optimize resources and improve organizational scalability is driving the increased investment in nonpersonal channels. Nearly 30% of internal respondents noted that changing HCP preferences and engagement behaviors are driving this shift. While striving for omnichannel enablement, the majority of respondents (78%) consider their organizations to still be in the ideation or foundational phase of omnichannel engagement.",
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      "text": "Although field medical continues to receive the highest investment from medical affairs, there was a slight decrease of 2% from last year. According to internal respondents, future investments are increasingly focused on nonpersonal engagement channels for scientific knowledge dissemination to achieve similar levels of impact.",
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