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  "documentTitle": "Medical Affairs Outlook Report 2025",
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      "text": "Diverse customer universe and engagements: Of the external respondents surveyed, 65% said they are a part of professional societies and committees, and 95% of them mentioned that they are a part of professional societies.",
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      "text": "Impact measurement: Sixty-five percent of medical affairs professionals reported they rely on outcomes-based measures, such as impact on clinical practice and treatment decisions.",
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      "text": "Technological and omnichannel advancements: While the maturity levels of large pharma companies are evenly distributed across key organizational dimensions, midsize pharma companies lag in technological integration.",
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      "text": "Early scientific awareness: More than 60% of KOLs expect MSLs to start engagements by phase 3. KOLs expect to gain 63% of scientific knowledge about the product that will eventually be required of them by peri-launch.",
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      "text": "outcomes such as reduced unmet needs in the clinical landscape and improved patient outcomes through real-world evidence (RWE) justify investments in medical affairs.",
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