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      "text": "Outside of research and medical education, field medical continues to be the top area of investment in medical affairs at 27% of budget allocation.",
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      "text": "External perception of pharmaceutical companies: The likeliness of KOLs recommending medical science liaisons (MSLs) as a source of information was high overall, with only one of the top 20 pharmaceutical companies earning an average score below 6 out of 10 in our survey.",
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      "text": "Evolution of medical affairs organizations: With the addition of a key organizational dimension, most medical affairs organizations are striving to continually adapt to a changing landscape. Over the past year, the percentage of organizations identifying themselves as best in class declined from 19% to 13%, while those classifying themselves as nascent increased from 11% to 16%.",
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