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  "documentTitle": "Medical Affairs Outlook Report 2025",
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      "text": "By archetyping KOLs based on average LTR rating and time spent on interactions, we can segregate KOLs in four segments and compare profile attributes for suitable engagement focus and planning.",
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      "text": "Another important consideration in planning MSL-KOL interactions: balancing planned versus reactive engagements. Currently, MSLs plan about 75% of interactions, while KOLs reactively initiate the others.",
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