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  "documentTitle": "Medical Affairs Outlook Report 2023",
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  "notes": "The slide uses a donut chart to visualize internal maturity levels of omnichannel engagement strategies.",
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      "text": "Nearly 40% of internal respondents indicated their organization is in the ideation phase of their omnichannel engagement model, while 37% indicated their organization is in the foundational phase.",
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      "text": "Donut chart showing maturity levels: Ideation (39%), Foundational (37%), Advanced (14%), Not at all (8%), World class (2%)",
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      "text": "omnichannel engagement strategy maturity: 39%",
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      "text": "In addition to virtual MSLs, KOLs are also interacting with various personnel and teams from the medical affairs organization, such as medical education, medical communication and others.",
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      "text": "Nearly 40% of internal respondents indicated their organization is in the ideation phase of their omnichannel engagement model, while 37% indicated their organization is in the foundational phase. In addition, 14% of the surveyed internal respondents believe their organization already has achieved advanced capabilities in omnichannel engagement strategy. It's clear medical affairs organizations are increasing their investments in omnichannel engagement.",
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      "text": "In an effort to enhance the KOL experience and establish stronger scientific relationships, medical affairs organizations have redesigned their omnichannel strategies in recent years to cater to KOLs' preferred channels and content. More than 90% of external respondents find omnichannel engagement with medical affairs organizations to be moderately or extremely effective. They find it to be flexible and convenient, enabling them to efficiently communicate and collaborate with medical affairs professionals. They also say omnichannel engagement allows each interaction to be tailored to specific needs.",
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      "text": "FIGURE 4\nHow internal respondents rate their omnichannel engagement strategy",
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