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  "documentTitle": "Medical Affairs Outlook Report 2023",
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  "authorName": "ZS",
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  "notes": "The slide uses a photo to set a professional tone and provides a summary of KOL engagement trends.",
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      "kind": "callout",
      "text": "KOLs in the EU have slightly lower satisfaction and comfort levels with the hybrid model of engagement as compared to KOLs in the U.S. and Canada.",
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      "text": "KOL preference for in-person engagement: 14%",
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      "text": "While in-person engagements dominated MSL-KOL interactions pre-pandemic, MSLs have been actively interacting with KOLs via virtual platforms in the past few years—and while a majority of KOLs are satisfied and comfortable with the current hybrid model of engagement, there is still room for improvement. In the current post-pandemic normal, virtual interactions remain an essential part of MSL-KOL interactions. A small percentage of KOLs indicated the hybrid model makes it difficult to establish personal relationships with MSLs, resulting in engagements that are less interactive. We found 10% of KOLs want only in-person engagements with MSLs in 2023, while the number rises to 14% for 2024 and beyond.",
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      "kind": "title",
      "text": "Understand the engagement landscape",
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