{ "docId": "019dd923-5de0-76bd-a164-b717ba6950ff", "docSlug": "eb4f894ec6f4abbf", "documentTitle": "Medical Affairs Outlook Report 2023", "authorId": "ZS", "authorName": "ZS", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 14, "pageCount": 17, "prevPage": 13, "nextPage": 15, "slideType": "key_takeaways", "function": "summarize", "density": "dense", "nDataPoints": 3, "notes": "The slide is a text-heavy summary of survey results from internal and external respondents.", "elementsJson": [ "paragraph", "callout_box" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a164-b717ba6950ff/14", "deckHref": "/decks/019dd923-5de0-76bd-a164-b717ba6950ff", "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-b717ba6950ff.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-b717ba6950ff#slide-14", "components": [ { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.41 }, "kind": "callout", "text": "More than 85% of external respondents found initiatives taken by medical affairs organizations to address health inequities to be moderately effective or extremely effective.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "436ab7ec-5579-490c-b537-1e9806874414", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "effectiveness of health equity initiatives: 85%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-edaa-73b9-9029-f68c2f775517", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.15 }, "kind": "paragraph", "text": "leads to health inequities. More than half of internal respondents said that initiatives to improve diversity, equity and inclusion are an important area of focus. And more than 85% of external respondents found initiatives from medical affairs organizations to address health inequities—including access programs, payment support initiatives, engaging with a diverse set of stakeholders and patient education support—to be moderately effective or extremely effective.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "433428d8-6468-456c-8274-1d798d935d3b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.55 }, "kind": "paragraph", "text": "Internal respondents also view patient support programs as a vital initiative to support underserved patient populations. Both internal and external respondents are helping create educational materials for patient awareness and collaborating with PAGs to provide guidance to patients and caregivers.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "89cd2763-d1bc-40ec-82ea-a07ef87c0adb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.58, "x": 0.21, "y": 0.63 }, "kind": "paragraph", "text": "KOLs are also emphasizing the patient value of therapies when engaging with payers. Most KOLs cite safety and efficacy data as a key discussion point in their interactions with payers, followed by topics such as patient-reported outcomes and quality of life. Medical affairs organizations should educate MSLs—especially payer-focused MSLs—on topics that will help them convey the value of therapies.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a840574e-648a-48e4-b2fc-820c172ed3b8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.27 }, "kind": "paragraph", "text": "Nearly three-quarters of external respondents said they're identifying eligible clinical trials and support programs to help patients with access to therapies. As was the case in 2022, more than a quarter of external respondents ranked aiding the effective development of novel medicines as an important avenue in which medical affairs organizations can support patient centricity.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "eaf4f56e-c613-4d61-a6b7-1882d4eb143b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Emotional Appeal", "slug": "emotional-appeal", "agent": "Storyteller", "layer": "slide", "matchId": "b832bb14-e3d3-40ec-ba5e-94c3a90ad06b", "evidence": "More than 85% of external respondents found initiatives taken by medical affairs organizations to address health inequities to be moderately effective or extremely effective.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 15, "from": 9, "beatId": "c525a5ef-3a99-4c51-8abc-eb5dad661dff", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "The deck provides key takeaways and recommendations for medical affairs organizations, including prioritizing investments and collaborating with external stakeholders", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 14, "from": 10, "beatId": "ddd73dd8-76c8-4866-b638-a1b59773307b", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides data and statistics to support its recommendations, including survey results from internal and external respondents", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [ { "to": 15, "from": 6, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "fb6f3987-81f5-48cc-b7d0-39a0cd21772e", "evidence": "The deck presents a logical chain of ideas, starting with the situation overview and building towards key takeaways and recommendations", "position": 0, "objective": "Understand the engagement landscape and prioritize investments", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... 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