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      "text": "Additionally, as MSL roles continue to evolve based on customer needs across the life cycle, leadership needs to consider clearly defining the scope of MSL responsibilities to ensure maximum effectiveness. With recruitment times creeping up and the competitive nature of recruitment potentially increasing with the rise of HEOR/payer field medical roles, this will be even more important as roles become increasingly more difficult to recruit.",
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      "text": "The development of consistent metrics for evaluating effectiveness is needed. Medical leadership continues to struggle with evaluating effectiveness, and—now more than ever—a framework for measuring effectiveness is necessary to show the value of medical affairs and field medical.",
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      "text": "Cross-functional collaboration is a critical contributor to organizational success. Finding ways to increase collaboration between medical teams and other functions while remaining compliant with all rules and regulations is an area of opportunity. To move the needle, leadership has to get involved early and often to drive the creation of clear guidelines, working hand in hand with compliance and legal while also shifting mindsets across the organization. Clear SOPs and one-time training won't cut it; this is an all-in, ongoing endeavor.",
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