{
  "docId": "019dd923-5de0-76bd-a164-ab160e9e9503",
  "docSlug": "3cefabf32281316c",
  "documentTitle": "Better Processes for Data Analytics Insights",
  "authorId": "ZS",
  "authorName": "ZS",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 12,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Case study #7, featuring Microsoft Power Platform.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-ab160e9e9503/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-ab160e9e9503",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-ab160e9e9503.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-ab160e9e9503#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Projected $1B+ improvement in ROI across in-scope markets in 2024.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edaa-73b9-9025-1f507368532f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.339,
        "x": 0,
        "y": 0.3
      },
      "kind": "image",
      "text": "Woman working on a tablet",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89a7eae4-2648-4c6e-8246-d2e762949a68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.185,
        "x": 0.758,
        "y": 0.38
      },
      "kind": "list",
      "text": "Impact: $1B+ ROI improvement, 60+ markets, 50% time savings, data-driven decisions.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "023b1b7f-4aa0-4580-aaaa-469c237a7e8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.185,
        "x": 0.553,
        "y": 0.38
      },
      "kind": "list",
      "text": "Approach: Unified data, dynamic what-if analysis, optimization algorithms, user-friendly interface, robust data pipelines.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4447c36-1499-46de-8272-dfab03bdd1d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.185,
        "x": 0.348,
        "y": 0.38
      },
      "kind": "list",
      "text": "Challenge: Disparate data, manual Excel-based allocation, limited what-if analysis, difficulty balancing spend.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eebd319b-6110-40f2-b06d-b862b17482f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ROI improvement: $1B+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edaa-73b9-9025-20af4c5b64c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.036,
        "w": 0.612,
        "x": 0.348,
        "y": 0.268
      },
      "kind": "paragraph",
      "text": "A leading pharma company transforms marketing budget allocation with a spend optimization platform to maximize ROI and profitability across global markets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0502cfcb-67d7-431f-81ba-c6ac1a5cf53c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.612,
        "x": 0.348,
        "y": 0.06
      },
      "kind": "title",
      "text": "Optimizing marketing spend for maximum ROI ecosystem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e329a8c-4f33-46ea-9f65-0c8af3ad9715",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "848f3abf-ad65-48ea-ad5c-47c25001d7b3",
      "evidence": "Structure of Challenge, Approach, and Impact",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "76f4acf3-0d93-48de-80b5-6b46076370ec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Additional case studies provide evidence of success",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "95d1b001-c7b1-420e-95c4-8a3e7c0329cc",
      "evidence": "Implied consequences of not improving processes",
      "position": 1,
      "objective": "What are the consequences of inaction?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}